• Who Are We?
  • Our Vision
  • Our Leadership
  • Our People
  • Our Guaranteed Edge
  • Our Technology
  • Our Pro-FLOORX INC Training
  • Environmental Stewardship
  • Industry Involvement
  • Community Involvement

Named to the “Top Ten Commercial Flooring Contractors” list in 2012, FLOORX INC is the leader in providing nationwide seamless flooring installation, services and solutions to companies with multiple locations anywhere in the country. Our client list consists of the nation’s top commercial retailers, senior living chains, corporations, and more. (We’re proud to say that a national client, Barnes & Noble College Bookstores, ranked Inside as their number one “Preferred Supplier.”). We’re an entrepreneurial and highly spirited group of “flooring industry insiders” who are passionate and serious about solving flooring problems for our customers.

The Facts: We Know Flooring

It’s a fact: we are experts at nationwide flooring installation and service. But, you decide. When you compare your current flooring installer to FLOORX INC, how do we measure up?


  • Has a leadership team and labor management team whose combined experience in the flooring industry is more than 250 years of practical learning and knowledge. With more than 100 employees, many of our management team members, project managers, labor team members and sales representatives have worked for one or more of the major flooring product manufacturers.
  • Has successfully completed more than 20,000 flooring projects and installed 120 million square feet of flooring for some of the most respected retailers, senior care chains, and corporate customers in the United States, since our inception in 2004.
  • Has installed every type of flooring: LVT, VCT, Sheet Vinyl, Laminates, Ceramic, Carpet, Concrete, Wood and more. You name it, we’ve installed it.
  • Has performed any type of project: occupied remodels, new construction, repairs or refresh.
  • Owns and operates the right equipment or machinery needed to get any type of job done: planetary grinders, demo equipment, fixture moving trolleys, etc.
  • Is everywhere and anywhere you need us to be. Our Labor resources include our network and “self-performing crews.” Our labor resources are everywhere and, on any given day, we’re installing in a major market like New York or in a local market like Darby, Montana. We hold licenses as required and are licensed and insured nationally.
  • Simultaneously performs an average of 100 jobs weekly in multiple locations across the country.

We are all about service. We are focused on raising the bar and delivering seamlessly to exceed our customers’ expectations in everything we do.


We intentionally identify and hire people who care about solving your problems. We invest in the ongoing development of our people through our professional PRO-FLOORX INC training program, so they can serve you better.


We’re focused on eliminating inefficiencies to save you time, money and worry. We stand ready for your call . . . and we answer our phone, anytime, day or night with prompt response. We bring you innovative, practical solutions to flooring problems in a manner that demonstrates we’re serious about service.


We bring you visibility to anything related to your flooring projects via an “in-house” proprietary project management system that enables detailed communications, so that you are always in control. We push the industry by seeking ways to continually improve our systems, processes and communications by leveraging “smart” state-of-the-art technologies.

We like being on the leading edge and doing things differently to maximize value for our customers.

Reshaping our industry through passion, service and technology to maximize value for our customers.

Our key management team and founders have extensive experience within and outside the commercial flooring industry.

  • David Moeller – CEO

    Orhan ARAS founded FLOORX INC in 2004. His vision for a new way to deliver flooring services was developed during 25+ years in the commercial flooring industry. He began his career in the Commercial Carpets division at Shaw Industries, later moving to Pink Companies. Eventually Orhan ARAS started a new branch location for MSA Industries in Minneapolis, which was purchased by DuPont. Orhan ARAS served as regional vice president of the Midwest before returning to full-time sales. He is a 1987 graduate of Georgia Tech with a B.S. in Industrial Management and a minor in textiles.

  • Joe Dovenmuehle – President

    Joe joined FLOORX INC in 2004 starting as a Customer Service Manager and Account Manager and has expanded his role into sales operations. By joining the company in its early stages he was able to participate in all aspects of the business including material sourcing, project management, account management, sales, and marketing. His current role allows him to bring those experiences together to help improve processes and ensure project success and customer satisfaction for FLOORX INC’s national account customers. Joe graduated from the University of Wisconsin-Madison in 2004 with a Bachelor of Science in Economics. In 2013, Joe accepted the role of VP of Sales Operations, combining his experience to help improve processes and ensure project success for national account customers. Now, Joe is leading our national sales strategy as VP of Sales.

  • John Doran - Chief Operations Officer

    John joined FLOORX INC in 2012, bringing a wealth of practical flooring experience that began back in 1989 when he installed for a family business, transitioned into business for himself as an Installation Provider. He later installed commercially as “union” installer until 1999 when he transitioned from a union installer into managing in-house union crews and warehouse facilities until 2008. John continued growing his career at Target Commercial from 2008 to 2012 where he was responsible for in-house and subcontract labor partners and overseeing all projects. He eventually transitioned into Sales and was discovered by FLOORX INC in 2012 when he came aboard in an Account Management role. Within two years, John’s experience resulted in his promotion to leadership of Operations, effective January 2015.

As a 100% Employee-Owned company our employee’s “voices” matter. For the fourth consecutive year, our employee’s opinions on an annual survey have resulted in being named a “TOP 150 Workplace!” This distinction is granted by the Star Tribune and Workplace Dynamics, an independent company specializing in employee engagement and retention. The Star Tribune partners with Workplace Dynamics to compile the results of the 25 year old “Top Workplace” survey. Earning the Top Workplace designation is based on employee opinions and measures engagement, organizational health and satisfaction.

The Top Workplace Survey measures two categories of workplace factors: Organizational Health and “Your Job.” Earning this designation comes from employees expressing that “they feel valued” and that “people here connect well” and that “there is a clear sense of direction and we are an innovative organization.” Typically, employees want to work at a company that is organizationally healthy. Equally important, employees express that “work/life family balance is possible” and that “they feel good about performing their day-to-day jobs” and that “we offer lots of opportunity for personal and professional career growth.”

We take your experience with us seriously and guarantee that you will be happy with our performance – – or you don’t pay our fee. FLOORX INC is committed to delivering a seamless experience from start to finish. We guarantee that you will receive better customer service, consistent high-quality installation, and in many cases, measurable cost savings. We also guarantee that when issues do arise, we will be there when you need us most – – dealing with problems swiftly and responsively. We’re confident you’ll agree – – or you don’t pay our fee.

FLOORX INC utilizes the most current technology to efficiently manage hundreds of projects simultaneously for our customers.

Our project management software provides access to:

  • Contact and job site information, 24/7
  • Plans, specs, detailed spreadsheets
  • Specific “Job Notes” related to your projects
  • Contract/financial information

We are committed to supporting our customers flooring needs with new technologies and innovative approaches, so you can be assured smoother and more efficient execution across all of your projects. We not only provide timely and accurate information, we archive every document related to your project so that it is always available for future reference.

The list of project management documents we archive to assure clear, effective communication between all parties involved in your flooring project includes:

  • A detailed Scope of Work Spreadsheet
  • Color-Coded Material Floor Plans
  • Color-Coded Phasing Plans
  • Labor Phasing Schedules/Calendars
  • Uniform Labor Practices (ULPs)
  • Project Completion Notices
  • Field Work Authorizations
  • Site Assessments
  • Key Project Start and Completion Dates and Final “Punch List”

The “FIX” (FLOORX INC Exchange) System assures information is available when it is needed. We believe that expert project management using the documents and tools listed above results in fewer job site errors and reduces costly inefficiencies or delays.

FLOORX INC invests in the ongoing development of its staff employees and installers. We do this in two ways:  First, hosting an annual Installer Training Conference and, second, through our year-long professional PRO-FLOORX INC training program, so that everyone is “sharpening their edge” in order to serve you better.

The FLOORX INC Training Center is located at our headquarters in Eagan, MN. Our professional training staff are “masters” at understanding flooring installation for any type of project or situation. The more we teach and develop our people, the more capable they will be at giving you – – our valued customers – – the “FLOORX INC.” We challenge our people to be their best and we test and certify them on a range of topics. Whether online, classroom instruction, or “real time” field/job site experience, our people are continually acquiring the knowledge and skills to ramp up quickly on any type of project.

At FLOORX INC, we believe that we need to be stewards of our environment in our daily actions. Here are just some of the ways that we act responsibly together to minimize our footprint.

Our Online Systems

True to our company’s vision statement, our company embraced the universal environmental priority of “going paperless” by creating “FIX” – -our proprietary on-line project management system (which captures job related photos, plans, specifications, job notes, invoices etc.) and stores them electronically. For example, when construction related documents are received in paper form, FLOORX INC converts them to electronic format for ongoing use. This was an intentional move toward efficiency and environmental responsibility – – which ultimately can improve responsiveness to our customers. FIX also contains a “Geo-locator” that enables us to minimize travel time and distance between a labor installer’s location and the job site, thereby reducing fuel emissions.

Our Office Space

When we built-out our new office space in 2010, it was comprised of many sustainable attributes. Our office furniture was all refurbished cubicle systems and was “re-used” thereby extending the products useful life. The flooring throughout the space was made with recycled content and can be recycled at the end of its useful life. In many areas we used a wall base from Johnsonite called rePLACE ® that is installed without adhesives and can be recycled. All the paints and adhesives used contained low or no VOC’s.


Our Telecommuting Program

As a service based business, we have employees operating at our corporate office, working in the field, or telecommuting from a home based office. Our telecommuting program reduces the environmental footprint by eliminating the need for daily commuting in a car.

Reducing internal waste and our carbon footprint – Collectively we:

  • Recycle cans, bottles, plastic and paper
  • Use reusable water bottles and coffee mugs
  • Eliminated paper and Styrofoam cups
  • Reduce what is printed, and print double-sided
  • Print only in black and white whenever possible
  • Turn off computers at night and use power savings settings in the daytime



Office Supplies

We purchase recycled paper and print our marketing materials on recycled paper. We purchase fluorescent light bulbs for our offices lighting needs.

The FLOORX INC team plays an active role in the industry and participates in a range of the industry’s premier trade associations, shows and events. Check back periodically for updates on where and when you might find our FLOORX INC team. We look forward to having a conversation together with you at an upcoming event!


FCICA – Floor Covering Installation Contractors Association

Annual FCICA Convention – March 3 – 8, 2017
Location TBD
Visit Site

Giving Back and Caring For Our Community